Hitachi Global Storage Technologies unveiled three new consumer electronic products on July 13. The products include a simpleTOUGH portable USB drive, stylish SimpleDRIVE Mini portable USB drive and SimpleNET network storage adapter. The simple TOUGH portable hard drive is the only water-resistant1 and shock-resistant2 external hard drive manufactured by Hitachi. SimpleDRIVE is meant for casual users focusing on colour variety and style.

SimpleNET adapter enables easy sharing of external USB drive content over a computer network. Casual users and small-business owners are looking forward to the new reliable hard drives from one of the world’s most recognized and trusted brand.

The drive is designed for harsh use and serious mobility. The water resistant and shock-resistant hard drive is one of the most rugged drives available in the market protecting your precious data. The drive is capable of withstanding a three metre drop and one-ton pressure. The outdoor-supportive hard drive is shipped with a “never-lose” foldway USB cable. The hard drive is priced at $99.99 for 250GB, $119.99 for 320GB and $149.99 for 500GB variants.

SimpleDRIVE mini portable model is Hitachi’s answer to good-looking reliable hard drives by their competitors. The simple and stylish formula features a unique contemporary design with various colours available. The USB 2.0 powered hard drives are priced at $10 less for each model than the respective hard drives.

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