Milipitas, California, Jan 14, 2009 – SanDisk Corporation’s innovative storage solution in liaison with LG Electronics’ implementation of Smart Card Web Server Technology brings about the  launch of a new content protection service for the mobile network operators (MNOs) enabling them to manage content distribution among their subscribers.

Mobile content piracy is an issue in the making that writers over the world would buzz about in near future. SanDisk and LG have pioneered in bringing to market an innovative solution to this problem. This utility would enable MNOs to freely distribute preloaded or downloaded content to their subscribers on a removable memory card while restristing the access to this content exclusively to the subscribers.Special memory cards enabled with an identity authentication feature, which validates the sim card in the handset would be used to provide this content protection service.

Demonstrations made using LG KC910 Renoir ensure that the preloaded memory cards can be used in only approved handsets. This marks the beginning of data protection initiatives in the mobile world.

“With this advanced technology, handset manufacturers and MNOs will be able to meet the increasingly sophisticated demands of consumers who want easy access to premium content on their mobile devices,” said Amir Lehr, senior director, business development, SanDisk. “The new LG KC910 Renoir highlights SanDisk’s storage-based service delivery technology that is designed to enhance an MNO’s ability to facilitate content usage in a flexible manner and lets service providers customize their method of content distribution.”

LG Electronics proactive approach to new technologies like OMA SmartCard Web Server (SCWS) which enables to use the SIM card as an authorisation server and SanDisk’s initiative to match up with a storage solution helped put the technology to best use.

SanDisk and LG Electronics have worked in alliance to implement this new technology on the LG KC910 Renoir handset. SanDisk’s unique technology brings flexible storage-based services to network operators by allowing IP connectivity to the phone memory. The memory card serves as a network node that is remotely manageable by the operator using industry-standard TCP/IP and OMA Smart Card Web Server.

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